Co-registration is a marketing technique which consists of proposing to a web user who just filled in a formulary form thicking an additional box in order to subscribe to the offer of another partner. The web user does not have to re-type his own info that he just completed in the form. Co-registration appears in the form of a short text presenting the offer and its advantages, and a logo of the company. There can also be one or more qualifying questions in the case where the client wants to qualify even more the contact. Thus, the lead has the choice to thick « yes » or « no » and to subscribe in a conscious way to this particular offer. That’s why we call it a « opt-in lead » because this is a voluntary subscription and the person accepts each offer individually. The data collected is then sent to the client who can use it to propose its products or services. The advantages of coregistration consist of collecting qualified, targeted and opt-in leads for a low acquisition cost. Co-sponsoring is a mutual source of collect between various clients who will take advantage of the same opt-in box. It allows to gather different partners who share the same network. The offer appears through a logo of the company, following the formulary form. The advantage of co-sponsoring is to create or enlarge a database very quickly and at a small acquisition cost. It allows the clients to have a good Return On Investment, which is a critical aspect.

After creating your client account, you will have the possibility to create and run quickly your own coreg or cosponso campaign. In order to do so, you will have to go to « Create and run my campaign », and fill in the following information : the name of offer, the logo, the short text presenting the offer or service, the country targeted, the thematic, the volume and fields to collect, the target, and the technical elements. If you do not have a webservice to collect the contacts, we can send them to you (csv, excel...) or drom them on a FTP file.

If you wish to collect high qualified contacts but with a small number of leads, the best type of collect to choose is co-registration. If your objective is to create or enlarge a database with a lot number of contacts and at a small cost, co-sponsoring will be the collect to select.

The delivery of contacts can be done by many ways. The main one is through a webservice because it offers various advantages (delivery of leads in real time, deduplication by the interrogation of the client database, etc...). However, if you do not have the technical elements of using a webservice, we can upload you the contacts (CSV, Excel, PDF), or by dropping them on a FTP file.

The objective here is to collect qualified contacts in order to propose their offers or services. Consequently, the payout model used is the Cost per Lead (CPL).

The payout of a coregistration or cosponsoring campaign is definied by many elements : the thematic of the offer, the number and type of fields, the filters (age, gender), the use (or no) of additional qualifying questions, etc... After giving us your criteria, we will send you a commercial proposal. Whatever criteria chosen, we guarantee to send you only 100% opt-in contacts, a non incentive collect, and leads collected in real time.